$75 Million Dollar Relocation For Chicago Blackhawks Headquarters Has Officially Begun

Change is in the air for the Chicago Blackhawks as the influential Wirtz Corporation, the force behind the team, prepares for a notable move.

The family-controlled powerhouse is shifting to a vintage Art Deco building located on the iconic Michigan Avenue and the Chicago River, marking a significant chapter for the corporation deeply embedded in the city's fabric.

The landmark structure at 333 N. Michigan Ave., owned by the Wirtz Corporation, is no ordinary building. Originally designed in 1929, it recently underwent an impressive $75 million renovation, evolving into a modern marvel.

Sitting at the historic site of Ft. Dearborn, the founding settlement of Chicago, this building, now home to the renowned Blackhawks Store, holds deep roots.


For years, the Wirtz family conducted their business from offices at 666 N. Lake Shore Drive, within the former American Furniture Mart. Overlooking Lake Michigan, this location held sentimental value for the late patriarchs Arthur, Bill, and Rocky Wirtz.

However, with the passing of Rocky Wirtz on July 25, 2023, Danny Wirtz assumed leadership, ushering in a new era for the Wirtz Corporation.

A corporate juggernaut with ownership stakes in the Blackhawks and liquor wholesaler Breakthru Beverage Group, the Wirtz Corporation boasts a diverse portfolio of buildings across Chicago. Yet, the vintage gem at Michigan Avenue and Wacker Drive, excluding their half-ownership of the United Center, is their only all-commercial structure.

Danny Wirtz, now Chairman and President of the Wirtz Corporation, expressed his enthusiasm about the move, saying, "It will be a beautiful new headquarters for our family office, and it's in one of our buildings, which makes it even more special. It's an old vintage gem."

Renowned for its elegant Art Deco architecture, the historic building, designed by the esteemed firm Holabird and Root, holds a special place in the city's heart. Listed on the National Register of Historic Places and designated as a Chicago Landmark, it underwent a comprehensive rehabilitation. This included a full-service amenity floor, updated systems, enhanced security measures, and the introduction of state-of-the-art tech suites ranging from 1,100 to 10,300 square feet.

As the Wirtz Corporation settles into its splendid new headquarters, the Chicago Blackhawks' universe undergoes a transformation, symbolizing not just a corporate shift but a commitment to preserving and enhancing the city's rich history.

Source: Hawksinsider