Pittsburgh Penguins unveil new partnership that will change the fan experience
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The Penguins have announced a new partnership with BetMGM, which will now be the official sports betting and online casino partner of the team and their fans.
BetMGM has officially rounded out its trio of Pittsburgh partnerships by announcing a new multiyear deal with the NHL's Penguins.
What this new partnership means
The agreement makes BetMGM an official sports betting and online casino partner of the team, joining its existing deals with the Pittsburgh Pirates and Pittsburgh Steelers.
"Pittsburgh is home to some of the most iconic sports franchises," said BetMGM Chief Marketing Officer Casey Hurbis. "This latest collaboration with the Penguins builds on our deep ties across the city and opens new opportunities to engage fans through unforgettable experiences at PPG Paints Arena, and beyond."
While DraftKings and FanDuel still dominate the sportsbook partnership landscape across major leagues, BetMGM continues to carve out strong territory.
In the NHL alone, the operator is now an official partner of the Golden Knights, Red Wings, Rangers, Predators, and, as of today, the Penguins.
This reach extends to other leagues where it serves as the official sports betting partner for NBA teams like the Knicks, 76ers, and Pistons, along with the WNBA's Las Vegas Aces.
Why this partnership is important
With these partnerships, sportsbooks benefit from the trust and loyalty that fans already have with their teams. In turn, that association helps strengthen brand credibility in an increasingly competitive sports betting market.
As part of the deal, BetMGM will have tremendous in-arena visibility at PPG Paints Arena, co-branded social media content, exclusive fan promotions, and unique hospitality experiences that will create VIP moments.
The arena already boasts the Lexus Club, an in-arena lounge that aligns well with BetMGM's premium fan engagement strategy.
If you're wondering about the odds, the Penguins are at +15000 to win the Stanley Cup this season, according to BetMGM.
This partnership signals another major step in BetMGM's expansion strategy, and it ensures Penguins fans will see the brand integrated into their game-day experience in new and engaging ways.
| POLL | ||
NOVEMBRE 14 | 57 ANSWERS Pittsburgh Penguins unveil new partnership that will change the fan experience Will you or have you used BetMGM? | ||
| Yes | 7 | 12.3 % |
| No | 50 | 87.7 % |
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