Sidney Crosby Partners with Former Penguins Teammate in Unexpected New Venture

The Pittsburgh Penguins may not be thriving in 2024/25, but once again it's been an incredible campaign for captain Sidney Crosby, who continues to cement himself as one of, if not the greatest player in NHL history.

However, he's not ignoring potential ventures away from the ice, as it has now been revealed that Crosby is partnering with former Penguin Mark Streit and buying a stake in his watch business: NORQAIN.

The watch brand was promoted most recently by current NHL superstar Roman Josi, who featured on their social media ads, and now, Crosby has become a major shareholder in the company.

Unsurprisingly, Streit, who played 19 games with the Penguins in their Stanley Cup winning campaign of 2016-17 was delighted to work with Crosby again, calling it a thrill.

The Swiss watch brand was originally founded back in 2018, with Crosby noting that they were handed out at the NHL All-Star Game back in 2019, revealing that he's been wearing them ever since.

At this point, it appears to be a fantastic business opportunity for Crosby, who has had plenty of success both on the ice and financially away from it, and this was simply a chance he couldn't pass up as he now looks to set himself up for life after the NHL, whenever that comes.