NHL announces multi-million dollar partnership for all 32 teams

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Josh Tupper
July 9, 2024 (5:50 PM)

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Starting next season, one of the most renowned headwear brands, New Era, will enter a partnership with the NHL.

The National Hockey League announced on Tuesday morning that they have teamed up with Buffalo-based New Era to produce and distribute hats globally for all 32 teams. This multi-year agreement will commence ahead of the 2024-25 season.

"The National Hockey League (NHL) and New Era Cap, LLC, the international sports and lifestyle brand, today announced a multiyear agreement that grants New Era rights to produce and distribute globally headwear and apparel for the League and its 32 teams. The agreement begins with the 2024-25 NHL season."

https://x.com/PR_NHL/status/1810676084909711487

This partnership is a welcome change for fans who have been purchasing hats made by Fanatics in recent years. While some Fanatics products have been well-received, their hats often faced criticism for issues such as small logos and lack of effort in design. Fans have voiced their displeasure, pointing out discrepancies between the products ordered online and what was delivered.

Here are a couple of examples featuring small logos on their hats or their products not looking the same as what people ordered online.

Christopher H. Koch, CEO of New Era, expressed his excitement about the partnership and the opportunity to produce hats for all 32 NHL teams. Koch highlighted New Era's past deals with individual teams and looks forward to expanding the brand globally with the NHL.

"This partnership brings together two global brands, working together to grow a global game," said Christopher H. Koch, Chief Executive Officer of New Era. "While we have been working with individual clubs for decades, we are excited for our new agreement with the League and look forward to creating special moments for fans and players in North America and around the world."

The exact release date for the New Era hats for all NHL teams is not yet known, but they are expected to be available before the season starts in October. Fans should stay tuned for updates as the new season approaches.

Source: Blade of Steel
NHL announces partnership with major headwear brand starting next season