Penguins vs Predators Global Series showdown comes with a stunning high-end surprise
Photo credit: NHL.com
The Global Series games in Sweden between the Penguins and Predators will see a high-end luxury one-of-a-kind watch get handed out to the player of the game.
Swiss watchmaker NORQAIN and the NHL have announced a new multiyear international partnership that signals a milestone moment for the sport and the luxury watch industry.
NORQAIN is the first to earn the designation as the Official Luxury Sports Watch brand of the NHL.
The announcement coincides with the 2025 NHL Global Series in Stockholm, Sweden, where the Pittsburgh Penguins and Nashville Predators will play on November 14 and 16.
What NORQAIN will hand out to the player of the game
Both captains, Sidney Crosby and Roman Josi, are shareholders of NORQAIN. A unique NORQAIN rare one-of-one watch in 18-carat white gold will be presented to the Player of the Game in each Global Series contest in celebration of the partnership.
The NORQAIN partnership will also include broad exposure through NHL broadcasts, digitally enhanced dasherboards, and promotional platforms worldwide.
"We are delighted to welcome NORQAIN to the NHL family where our partnership will give NORQAIN incredible brand visibility on NHL broadcasts across the world," said Kyle McMann, NHL Senior Vice President, Global Business Development. "NORQAIN's deep history in hockey made them an ideal brand for the League to partner with, and we look forward to collaborating with their craftsmen to develop individual NHL Club timepieces that carry NORQAIN's legendary quality, spirit of adventure and independence as a new way for NHL fans to share their passion for our game around the globe."
A specially designed collaboration watch will be released in 2026 as a symbol of the partnership with the league.
Why the NORQAIN connection is important to the NHL
The connection to hockey is deep-rooted with NORQAIN, as co-founder Mark Streit, a highly regarded NHL alumnus and the first Swiss-born player to captain an NHL team, has been instrumental since the company's launch back in 2018.
He played a leading role in developing this partnership with the NHL. Current NHL stars are similarly connected with the brand, including the aforementioned Crosby and Josi, who are both shareholders and former teammates of Streit.
This year's Global Series marks the Penguins' first games overseas since way back in 2008 and brings the Predators to Stockholm for two regular-season contests at Avicii Arena.
In all, the NORQAIN-NHL collaboration blends heritage, star power, and global reach, setting the stage for a unique cross-sport partnership in the years that lie ahead.
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