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Fanatics trying embarrassing ad to convince customers they aren't awful


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Josh Tupper
July 9, 2024  (10:19 PM)
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Fanatics
Photo credit: NHL

Fanatics, the new jersey supplier for the National Hockey League, recently attempted to market their partnership by hitting the streets of Las Vegas during draft week. They sought fan opinions on the new jerseys, but the feedback was less than stellar.

It appears that either the fans are unaware of the high standards set by past jersey suppliers, or Fanatics hired poorly performing actors to sell a subpar product. Regardless, the new jerseys have not impressed. Initial impressions can be misleading, but the negative reception from fans speaks volumes.
Fanatics might need to rethink their marketing strategy. The current approach has failed to convince fans that the new apparel meets the standards expected for professional sportswear. Comments from fans on social media highlight the dissatisfaction and skepticism surrounding the new jerseys.
When fans are offered free merchandise, it's challenging to criticize the brand openly. However, even with this advantage, the feedback has been overwhelmingly negative. Fanatics must go back to the drawing board to address the quality concerns and win back the trust of NHL fans. After all, no fan wants to spend their hard-earned money on poorly made products, especially when it involves their favorite teams.
Source: Blade of Steel
Fanatics tries to sell fans on new jerseys in the worst possible way
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Fanatics trying embarrassing ad to convince customers they aren't awful

What do you think of the way Fanatics is marketing their merchandise?

Good Job2739.1 %
Bad Job4260.9 %
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