Fanatics, the new jersey supplier for the National Hockey League, recently attempted to market their partnership by hitting the streets of Las Vegas during draft week. They sought fan opinions on the new jerseys, but the feedback was less than stellar.
It appears that either the fans are unaware of the high standards set by past jersey suppliers, or Fanatics hired poorly performing actors to sell a subpar product. Regardless, the new jerseys have not impressed. Initial impressions can be misleading, but the negative reception from fans speaks volumes.
When fans are offered free merchandise, it's challenging to criticize the brand openly. However, even with this advantage, the feedback has been overwhelmingly negative. Fanatics must go back to the drawing board to address the quality concerns and win back the trust of NHL fans. After all, no fan wants to spend their hard-earned money on poorly made products, especially when it involves their favorite teams.